A grocery chain launches into the banking sector
WEST DES MOINES, Iowa – Hy-Vee says it is getting into banking and insurance.
The grocery chain has announced the launch of Hy-Vee Financial Services in its eight states. This will allow customers to apply for things like checking and savings accounts, auto and home insurance, mortgages, consumer loans, and pet insurance.
“Customers are now looking for more affordable and convenient financial options,” said Randy Edeker, CEO and President of Hy-Vee. “By leveraging our ownership of our Midwest Heritage subsidiary, we are able to serve our customers in a new way that meets these needs, while also delivering more value to our Hy-Vee Fuel Saver + Perks members and Hy-Vee Plus. “
Hy-Vee says it worked with Midwest Heritage to set up contactless financial services kiosks in 210 locations. Using the kiosks, customers can access QR codes to learn more about specific services on their mobile device or pick up brochures for more information.
“In-store kiosks serve as a gateway for Hy-Vee customers to learn more about the affordable offerings available to them,” said Tony Kaska, president, CEO and president of Midwest Heritage. “Customers who want to learn more about Hy-Vee Financial Services can expect to receive high-level personalized service as we help them select the best deals based on their personalized financial needs and goals. “