achieves expansion of Firestone Building Products business in Latin America
EQS Group-News: Holcim Group Services Ltd / Keyword (s): Miscellaneous
Holcim continues to expand Firestone Building Products business in Latin America
05.07.2021 / 09:00
- Holcim Launches New Line of Roofing Products in Mexico Just 90 Days After Acquisition of Firestone Building Products
- GacoFlex ‘TechoProtec’ liquid waterproofing and roofing solutions cover a range of residential and commercial applications
- Expansion to continue in 2021 in Colombia, Ecuador and Argentina, leveraging the company’s 2,600-person Disensa network
Following the acquisition of Firestone Building Products in April 2021, Holcim Mexico launched the Holcim GacoFlex TechoProtec product line. TechoProtec, a premium roof waterproofing and thermal insulation system, is the cornerstone of Holcim’s ambition to become a leader in roofing and waterproofing systems in Latin America.
Jamie Gentoso, Global Head of Solutions & Products: “Our goal is to continue to globalize the Firestone Building Products business through Holcim’s extensive presence and leadership positions in the global market. This new range of roofing products is a critical step for Solutions & Products, demonstrating our agility, capacity and commitment to develop this business! ‘
Oliver Osswald, Regional Director Latin America and Trade: “Our team quickly saw the potential of Firestone Building Products and the opportunity to connect it to the Holcim GacoFlex product line. TechoProtec is just the first of many new product lines that we intend to bring to the market. The first steps to achieve our goals are taken in Latin America, where we have been the leader in cement and concrete building materials. With this launch, we will also become the regional leader in roofing systems. ‘
TechoProtec offers waterproofing and thermal insulation solutions for a range of residential and commercial applications and includes terms of three, five and seven years. It is available at 550 stores in Holcim’s Disensa distribution network in Mexico, as well as through Holcim’s distribution partners. TechoProtec is part of the Holcim GacoFlex product line and will spearhead the regional expansion of roofing activities, with Colombia, Ecuador and Argentina being targeted for further expansion in the second half of 2021.
The roofing business will be the cornerstone of the Solutions & Products business segment in Latin America and Holcim globally. Solutions & Products is focused on designing new building solutions and portfolios that help customers build greener and smarter ways.
A world leader in innovative and sustainable construction solutions, Holcim is at the forefront of green building solutions, from ECOPact concrete, enabling carbon neutral construction to Firestone Building products, improving the energy efficiency of buildings. By pushing the circular economy to build more with less, she launched the world’s first ECOPlanet green cement containing recycled construction and demolition waste and is pushing the boundaries of digitalization to make her business smarter end to end. With sustainability at the heart of its strategy, Holcim becomes a net zero company, accelerating the green transformation of our world. Holcim’s 70,000 employees are passionate about building progress in its 70 markets and four business segments: Cement, Ready-mixed Concrete, Aggregates and Solutions & Products.
More information is available at www.holcim.com
Important Disclaimer – Forward-Looking Statements:
This document contains forward-looking statements. These forward-looking statements are not forecasts of results or any other performance indicator, but rather trends or targets, as the case may be, including with respect to plans, initiatives, events, products, solutions and services, their development and potential. Although Holcim believes that the expectations reflected in these forward-looking statements are based on reasonable assumptions at the time of publication of this document, investors are cautioned that these statements are not guarantees of future performance. Actual results may differ materially from forward-looking statements due to a number of risks and uncertainties, many of which are difficult to predict and generally beyond the control of Holcim, including, but not limited to, risks described in Holcim’s annual report. available on its website (www.holcim.com) and uncertainties related to market conditions and the implementation of our plans. Therefore, we caution you against relying on forward-looking statements. Holcim does not undertake to provide updates to these forward-looking statements.
End of press release