Banner Solutions launches an e-commerce site
CHICAGO — Banner Solutions, a provider of security door opening hardware products and solutions, has launched a completely redesigned e-commerce experience through its BannerSolutions.com website.
The new site is designed to address the specific challenges and pain points of current customers, and reflects the way Banner Solutions continues to think in terms of providing solutions, not just products, said President and CEO Brendan Deeley.
“This total commitment to improving our platform is a testament to how Banner Solutions uses cutting-edge technology to demonstrate to customers that we listen to them and understand their expectations in a best-in-class e-commerce experience,” said Deely. . “We are committed to making the resort simple.”
Deely also said innovation and efficiency are built into the new site, which offers building material suppliers, locksmiths, glaziers, system integrators and contract hardware distributors a new opportunity to improve how they order door hardware products.
“It’s not just about having a great website. We already had a great website,” said Chief Digital Officer Ben Smith. “Our new web experience was designed to equip the customers we serve with a platform that solves the challenges they face – specific to their business and their job.”
Smith said some customer groups have been slow to adopt digital ordering — and for a variety of reasons. Diving deep into customer feedback and sifting through their individual experiences allowed Banner Solutions’ digital team to build an intimate understanding of pain points and frustrations.
“Every step of our e-commerce process should make life easier for our customers,” Smith said. “Our team is obsessed with delivering a great customer experience in every way; this launch is proof of that obsession. But at the end of the day, it’s about providing our customers with a platform that acts as a productivity partner for their day-to-day processes. »
For all users of the new Banner Solutions site, being able to clearly understand product pricing and availability, having an easy way to reorder common projects and products, and knowing the status of each order is the difference between productivity and frustration. , Smith said.
“Banner Solutions delivers efficiency in these areas in a way that few other distributors, regardless of product offering, bother to try.”