Louisiana Product Selected at Walmart Pitch Event and Made in Pearl River | New
It might not have the glamor or famous investors of The Shark Tank, but a Pearl River company is hoping a recent Walmart pitch event will help publicize a product it has been selling for 40 years.
For decades, the product, called Houdini Lock Lube, was primarily sold to locksmiths trying to loosen sticky locks.
But the metallic lubricant may soon be available to a much wider customer base after being the only Louisiana product selected as a finalist in Walmart US Manufactured Products’ Open Call pitch event. The finalists are currently in talks with Walmart to determine when and where their products will arrive in stores.
On June 30, nearly 1,000 small and medium-sized businesses presented ready-made products for the second annual competition. Protexall Products, Inc., the maker of Houdini Lock Lube, was among 167 small and medium-sized businesses chosen as finalists, Walmart said in a press release.
“We are really excited,” said Mark Alleman, President and CEO of Protexall.
Alleman said he was “ready with every little bit of information” during the pitch meeting. He introduced Houdini Lock Lube to the massive chain hardware and locks department, and answered questions about production capacity and what made Houdini different from other metal lubricants on the market.
“I just talked to them like I talk to anyone I do business with,” Alleman said. “I just shot him as straight as possible.”
Protexall and Walmart have until November to finalize paperwork and other requirements before Walmart officially submits an order. During discussions, Walmart indicated that it will feature Houdini Lock Lube in a side display in April and June, as well as possibly on shelves, Alleman said. Alleman hopes to have Houdini Lock Lube stocked in most of the more than 3,000 Walmart supermarkets nationwide.
Alleman was born in New Orleans, raised in Metairie, and moved to Pearl River “because of water skiing,” he said. He bought Protexall in 2008 and moved his business from Orlando to Pearl River.
The product is a spinoff from one of the company’s other popular lubricants, Super Slick Slick Stuff, which is touted as a metal lubricant for bike chains, garage doors, exercise equipment, and others. things.
Graphite is commonly used as a lubricant for locks, Alleman said, but can create a build-up. Over time, locks accumulate rust and other substances, which can cause keys to stick. Houdini Lock Lube cleans locks without leaving a greasy residue because it is not petroleum based and will not bypass electric locks, Alleman said.
“Any household could use it for sure instead of calling a locksmith,” Alleman said. “This is what we hope for. “
The opportunity to put Houdini on Walmart shelves almost guarantees that it will be presented to more consumers outside of the locksmith industry. But Alleman isn’t sure if that will translate into big sales: “It’s like throwing a dart,” he said.
Alleman said Protexall is up to the challenge of a large order, if Walmart decides to stock the product in all of its stores. Other Protexall products are sold in select Ace Hardware and Lowes stores.
Their manufacturing facility in Pearl River employs eight people, he said.
Protexall produces around 1 million cans of various products each year and generates between $ 2 million and $ 5 million in revenue, Alleman said.