Smartsheet Helps Climate Pledge Arena and Seattle Kraken Stay Ahead of the Fast-Changing Sports and Entertainment Industry
BELLEVUE, Wash.–(BUSINESS WIRE)–Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today shared new details about Smartsheet’s role in helping the Climate Pledge Arena and the Seattle Kraken successfully navigate a record first year with a more powerful and flexible collaborative work management platform.
Climate Pledge Arena opened in October 2021, making history as the world’s first net-zero certified venue powered exclusively by renewable energy. The Sports Business Journal named Climate Pledge Arena Facility of the Year in 2022. The arena is also home to the National Hockey League’s newest team, the Seattle Kraken, which played its first season in 2021. As a sports startup and entertainment creating a new brand and arena experience from the ground up during a global pandemic, organizations needed a powerful yet flexible technology platform that could move and adapt as quickly as they asked their teams, partners and suppliers.
“Smartsheet gives us the information we need to easily track every concert and sporting event to ensure everything is on schedule,” said Rosie Selle, vice president of marketing at Climate Pledge Arena. “It gives us all the event information, such as key dates and ticket sales, in one place for multiple departments to access at any time. We recently announced five shows and put them all on sale, with 18 assets for each show. This process went smoothly thanks to Smartsheet.
Prior to adopting Smartsheet, many arena teams relied on traditional spreadsheet software and email to manage events and communicate with each other. Now, teams in both organizations are using Smartsheet to create flexible, custom processes to manage their work. For instance:
Using Smartsheet, Climate Pledge Arena Marketing streamlined and automated their event management and ticket sales processes. Smartsheet organizes all event information in real time, manages event calendars, helps the team collaborate to keep projects on track, and creates a single source of truth to keep track of the many moving events happening across the arena.
Seattle Kraken’s ticketing and sales team uses Smartsheet to manage their premium suite ticket inventory, including schedules, availability, food ordering, suite donation, and key contacts. The team is also using custom reports in Smartsheet to save 4-5 hours per week previously spent manually creating ticketing reports. During events, the Smartsheet mobile app enables vital real-time communication about the suite’s customer needs, creating a better customer experience for their most discerning clientele.
Arena Marketing employees also use Brandfolder, Smartsheet’s award-winning digital asset management platform, to store all arena and event brand assets, such as the Arena Digital Media Kit. .
Climate Pledge Arena is currently considering rolling out Smartsheet to other departments to drive new efficiencies across the organization.
“The Seattle Kraken and Climate Pledge Arena have accomplished so much in their first year, and we are proud of the role our platform has played in helping them create new and better ways of working so they can move faster towards their goals,” said Andrew Bennett. , Chief Marketing Officer at Smartsheet. “Smartsheet believes we can empower everyone to drive meaningful change, and it’s amazing to see our mission come to life with these two incredibly innovative organizations.”
In addition to being a key technology provider, Smartsheet is also an official presenting partner of Climate Pledge Arena and the Seattle Kraken and title partner of the Kraken Community Iceplex in Seattle. The five-year strategic partnership recognizes the shared values of both organizations to change the way the world works and plays.
Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can scale faster and drive innovation, Smartsheet empowers its millions of users to achieve more. Visit www.smartsheet.com to learn more.
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