Spotlight on the best direct-to-consumer offer
Tuesday 25e In May 2021, transport industry professionals came together to celebrate the industry’s successes and achievements at the 2021 British Conveyancing Awards.
The inaugural awards went onto the virtual stage and were led by fabulous host and award-winning journalist Samira Ahmed. If you want a recap of the action, recording is available here.
As part of our winner spotlight features, we want to shine a light on those who narrowly missed being crowned winner, but were highly commended for their efforts over the past 12 months at this year’s event.
Today we are featuring Fishers Avocados which were highly recommended in the Best Direct to Consumers category.
About the award
Covid-19 has forced more consumers online in their search for moving services, leading many companies to focus on offering direct to consumers. This category recognizes businesses that can successfully demonstrate how their direct-to-consumer offering has a positive impact on their business now and in the future.
The company must demonstrate during the last 12 months:
- An innovative approach in their model
- How their direct offering contributes to their overall business
- The positive impact of a direct offer to improve the customer experience
- The sustainability of their direct offer to consumers in 2021 and beyond
The fishermen were praised by the judges, who said:
“Awesome idea and great customer service.”
Muve won this category, with MyHomeMove Conveyancing securing third place.
We spoke to Fishers Solicitors shortly after finding out about the results.
How did you feel about being highly recommended in the best direct-to-consumer deal?
We were delighted to be highly recommended in the best direct-to-consumer deal. The Fishers Ownership Transfer Team has been extremely busy over the past 14 months. This recognition is really appreciated after an eventful time for the team and we couldn’t be more thrilled to be shortlisted in the first place.
Tell us about your team and the services you provide
Fishers Solicitors is a law firm in Ashby. It has been around for nearly 200 years and provides its local and national clients with a range of legal services including property transfer, commercial property, family law, wills, probate and tax, settlement of disputes and commercial litigation.
How has your business grown over the past 14 months and weathered the added complexity of the coronavirus pandemic and the SDLT vacation?
Just before the lockdown began we had moved into new offices, these are on the outskirts of Ashby and are bright, contemporary and open plan. Right after we all got desks and installed new equipment, we found ourselves working from home very quickly. The transition went smoothly with the help of key team members and from there we would see clients on Zoom or for our older and more vulnerable clients having meetings through windows or if possible , organize meetings outside. To help increase the transfer work, we have appointed a new lawyer in the transfer team who is well known in the region alongside other support staff as well.
What’s the next step for you?
We are really excited to say that we are advancing our uses of technology and that we will soon have new features that we believe will serve our customers much better and give us an edge over our competition. We won’t be revealing all of our secrets just yet, but we are truly delighted that we have been able to make huge strides in becoming a much more forward-thinking and modern company. We hope to be safely back in our new offices and continue to work as a great team. Our plans are always to grow, to adapt while remaining true to our roots.
What advice would you give to someone considering joining the real estate industry?
Personally, I would say, after many interviews and talks with our transfer team, that you need to be very organized, customer-centric and understand the importance of the transaction in your client’s life. Buying and selling a property for some people only happens once, or a few times, it is a huge investment and therefore every transaction you work on should be done with care, precision and enthusiasm, under the right circumstances.
This is the very first British Conveyancing Awards, honoring the Herculean efforts of the industry, why do you think these awards are so important, especially after the last 14 months?
Times have been unprecedented, constantly changing and very busy. Carriers across the country have had to be more vigilant than ever. The stamp duty property tax holiday sky has caused the real estate market to skyrocket and the coronavirus has also complicated things, so the people working on these teams are really worth celebrating to keep people buying and for sale, at a time when there didn’t seem to be any. all light at the end of the tunnel.
Everyone at Today’s Conveyancer congratulates everyone who entered this year’s awards.
Join the conversation # BCAwards2021